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Metka is the lively hub of cutting edge media education and trainings in Finland. Having a strong history of childrens’ moving pictures in Finland Metka broadened its selection of media in the 2000s and leads today the way to enjoy and make use of all various media, also the newest ones: social, educational or virtual. Thousands of teachers, library staff, youth workers and other adults concerned with media management of young people and children benefit each year from Metka’s work on practical level. Metka artists and educators interact directly with the children and youth in schools, kindergartens, libraries, cultural and other events. Metka produces teaching handbooks and hands-on workshop guides with the support of the Finnish Ministry of Culture and Education.
Metka has its roots in early film and tv education for children and youth and works closely together with its member organisations in the field of Children and Family policy, such as the Mannerheim League of Child Rights (MLL) and Save the Children (PeLa). Recently also researchers of Media Education founded a scientific society focusing on academic publicity of the field. Together with the society, governmental bodies and Metka’s trusted partners resilient advocacy work the awareness of Media Education has strenghtened in Finland and we organise now workshops also made for adults, especially the elderly.
Metka has always been a strong contributor to the Finnish Film industry by organising two annual events in the field: 1) My Film (Minun Elokuvani) screening of short films made by young enthusiasts combined with encouraging talks with the peak professionals of the industry 2) Northern Script Nordic screenwriting contest for young artists and writers from the Nordic countries, ending in masterclass workshops for selected screenwriters from each country.
Our Strategic Mission is to be a trusted guide of Media Education in practice both nationally and internationally
Our Partners include other NGOs, academia, governmental bodies and private ventures. Funded mainly by the Ministry of Culture and Education in Finland
The Finnish and Nordic Media Education rely on the media management skills, critical thinking abilities and active participation of the children and youth. Upon this approach different national variations can be built. Metka always tailors its trainings and workshops carefully with its partners according to the needs and goals of the target group. Our references include science / STEM teachers of the Baltic Sea region, Finnish teachers for Finnish children living in Germany (Suomi-koulut) and European media educators and youth workers participating in Digital Youth workshop week.
In Finland digitalisation is supported with a strong and reliable information infrastructure. This is why online material or solutions are featured in Metka’s teaching materials. Still, a lot of media education work is made with paper and pen, with imagination, sounds or physical presentations. Technical tools and educational technology are becoming more immersive in the everyday life and the classrooms of the children and youth. That is why Metka will always be one step ahead of the commercial tech and media. Metka reveals the ecosystems of the new media tools and content. In this way young people will manage their presense in the media landscape and be able to demand for high quality content and technical solutions. They will restore a trusting, curious, inclusive but critical mindset no matter what the media. This is the Metka way to build our future media. Provide the tools for future professionals and community builders. This is how we make the kids win.